From Vision to Reality: The Story Behind Our Rebranding Journey

| Awareness

From Vision to Reality: The Story Behind Our Rebranding Journey

 

A change in the image or message of a company to better align with the goal and mission. It usually involves the updation of the logo, vision or design to show a fresh and changed look.  The major purpose is to create a positive brand image through a sense of expertise, connections, and reliability.

 

Why Rebranding in Healthcare is Needed?


Companies belonging to different industries may require rebranding. Similarly, healthcare companies may also need to do so. It happens when a company expands its service line. Even if a company changes its vision or logo, rebranding is needed.

Rebranding in healthcare is needed so that companies become more focused on the needs of people. Moreover, another major reason is to get the trust of patients. Rebranding makes sure that the company has become more evolved and aligned with its value so that it could provide better services.

1- If vision is not clear

2- If a logo has changed

3- If services are changing

4- If services or products are not clear to the audience

5- If a company lacks a unique selling point

6- If a brand has become too complicated

7- Digital transformations

8- Merger and acquisition

9- To avoid a bad reputation

 

Why is WoW Health Rebranding?


WoW Health is one of the well-known healthcare providers. It was founded in 2017. WoW Health always aimed to provide health services to people that are affordable and transparent. In addition to this, Providing high-end services to our patients has been our priority. But there was something we felt was lacking. Our team took time to analyze, research, read, and brainstorm about it. 

After a thorough study, there came a point where we realized WoW Health needs a new and better look. A new vision. A bold look. More WoW appearance.

Consequently, this led us to rebrand. The initial phase became difficult as we had to explain to the whole team why the rebranding was needed.

We needed 

  • A better logo

  • Aligned core values

  • Emotional connection with the audience



After these steps, our team came up with a new look, a better and more refined one.

Evolved core values; more explained and customer-centric ones.

 

Updations


There have been a few changes we have caused in the logo and our brand principles.

 

Core Principles


Changes in the core values of WoW Health have occurred. Moreover, there is a proper incorporation of 4 brand principles that will explain wow and its values in a much better way. The 4 principles are:

Change

Transparency

Freedom

Affordability

 

1- Change


WoW Health is on a mission to change the way of traditional healthcare. We want a better provision of healthcare services. WoW Health wants to change the patient experience with healthcare. The new experience will be more refined, more affordable, and more customer-focused.

 

2- Transparency


Traditional healthcare has a big flaw related to finances. Most of the time, they come up with some hidden charges,co-pays or surprise costs. But now this worry of yours is getting resolved. At WoW Health, we are providing you with transparency. You will know exactly what you are paying for. In addition to this, there will be no hidden cost piling up on your bill.

 

3- Affordability


The healthcare in America is really expensive. Every other person struggles to get the health checkup done. Even for basic checkups one has to get all costs plan sorted. In addition to this, many skip the healthcare or proper diagnosis just because of cost issues. This is the reason we are providing healthcare at minimum costs. Your health is our priority. Furthermore, Even the major tests are affordable on this platform.

 

4- Freedom


We are on a mission to provide you with freedom. Freedom from costly healthcare choices. Freedom from choosing a healthcare provider. In addition to this, freedom of choosing plans. In addition to this, freedom to choose a job just because of health insurance. You are free to decide and choose what is best for you.

 

Logo Update


A major change in the Logo has occurred.

  • The logo of WoW Health has been refined more. 

  • It was done to align our visuals with our core values in a much better way.

  • The plus sign now represents a more explained look to our audience.

  • Consequently, Each color represents our principle now.


 

Conclusion 


Making a decision regarding rebranding is never easy. The company has to reshape its entire perception and vision. Rebranding requires a great deal of expertise because this can impact how people think about your brand. 

Consequently, WoW Health is rebranding. Therefore, we are on a mission to create a better brand value. The value aligns with our services completely. This is being done for the betterment of people, for your health, and for bringing change in the healthcare sector by revamping our mission.

 

Faqs


1- Why is rebranding needed?


Healthcare rebranding is a process of reshaping how people and other organizations perceive a healthcare brand. Moreover, rebranding in healthcare can include many things, like changing the name of the brand, its logo, or the services being provided.

 

2- Why is WoW Health rebranding?


WoW Health always aimed to provide health services to people that are affordable and transparent. However, providing high-end services to our patients has been our priority. But there was something we felt was lacking. Therefore, after a thorough study, there came a point where we realized WoW Health needs a new and better look. A new vision. A bold look. More WoW appearance.

 

3- What are the reasons for rebranding in the healthcare sector?


Like every other industry, the healthcare sector also sometimes needs a change. Rebranding may occur in healthcare companies because of the expansion of services. In addition to this, acquisition or merger could be another reason for this.